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Skippy peanut butter launches omnichannel campaign
The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.
After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.
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AutoZone joins the $1 billion club
The nation’s largest automotive retailer has entered some rarified retailing air after reporting its 33rd consecutive quarter of double digit profit growth during the fourth quarter ended August 30.
The operator of 5,391 stores in the U.S., Mexico and Brazil said its fourth quarter profit increased 7.4% to $373.7 million while earnings per share increased 15.6% to $11.28, compared to prior year profits of $371.2 million, or $9.76 a share.