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Belk omnichannel promo looks like winner
Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.
Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.
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Not so fast on data breach liability
Would-be experts are portraying a federal appeals court ruling in the Neiman Marcus data breach case as a tipping point toward victims of cyber fraud, one that may lead to a wave of successful class-action lawsuits filed against retail chains.
This interpretation is premature.
It is an overreach rooted in a lack of appreciation for the overall procedural context in which the court reviewed the case, without accounting for the most important part of any class action lawsuit – class certification.

