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DSW shines light on shoe shoppers
American’s feelings and some strange connections to footwear are revealed in a new market research DSW shared recently. The October survey of 1,000 adults representing the U.S. general population, explored topics such as what motivates consumers to purchase shoes, how much consumers prefer to spend on shoes, consumers' emotional attachment to shoes, and what types of shoes Americans favor overall. The survey was conducted in celebration of National Shoe Lover Day on Saturday, October 25.