News

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

IKEA has appointed Stefan Sjöstrand president of its Canadian organization after he has previously served as SVP, IKEA France.

With this move Sjöstrand is bringing global insights gathered from many years of working with IKEA to the Canadian market, as well as a proven track record of achieving business success through people development, according to the company. 

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

With technology products at the top of many wish lists this Christmas, The NPD Group’s top analyst covering the product category weighed in with a dozen expectations for the holiday season.

“The tech industry faces even more intense pricing and promotion than last year’s holiday shopping season,” said Stephen Baker, vice president of industry analysis at NPD. “The challenge of surpassing the impressive start to last year’s holiday season will be addressed head-on by the market’s emphasis on competitive offerings.”

Weaker than expected third quarter sales prompted Kohl’s to lower its profit forecast while noting that e-commerce sales increase 30%.

The company held an investor conference on Oct. 29 and said third quarter sales were expected to decline 1.4% due to softer than expected sales during October. The top line weakness caused the company to confirm that profits would be at the lower end of a previously forecast range of $4.05 to $4.45 a share.

Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.

Friedman has been appointed to the Alex Brands board of directors earlier this year.  Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame. 

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

America’s most affluent prefer Nordstrom’s brand of omnichannel retail over some of the biggest luxury retailers out there, according to a new study.

An organization called the Luxury Institute released findings from its 2015 Luxury Multichannel Engagement Index (LMEI) survey of large multi-brand retailers. Responders had a minimum annual income of $150,000, an average annual income of $318,000 and an average net worth of $3.1 million.

Blue Nile, the original online jeweler, has added a couple of gems to its roster with Sloane Street and Lisa Jenks joining the ranks of the Blue Nile Designer Collective.