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Study: Grocery shoppers create social recipe
Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).
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Lowe’s smartens Iris strategy
Lowe’s Companies Inc. is trying to make its Iris smart home solution more accessible. The home improvement retailer is the newest participant member of the ZigBee Alliance.
Launched in July 2012, Iris by Lowe’s is a smart home solution created to monitor and control virtually everything in the home anytime, anywhere. Lowe’s is the most recent of 450 members currently working to develop and promote ZigBee Internet of Things (IoT) standards.

