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  • Rite Aid steps up to aid flooding victims

     Rite Aid on Tuesday announced that The Rite Aid Foundation is making a $25,000 donation to the Palmetto South Carolina Region chapter of the American Red Cross to help the victims, families and communities affected by last week’s severe flooding. 
  • This return is on PayPal

    PayPal is helping U.S. customers and retailers with a new shipping perk.

    The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.

  • New insights on how to outperform the market

    A new report from Nielsen offers concrete evidence that brands really can do well by doing good.

    A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.

  • Survey: Customers go beyond packaging

    Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

    Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

  • How brands can win with mobile

    The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

  • Food Lion connects with kids through grocery bags

    Food Lion has come up with an artistic way to connect with the communities it serves and feed the hungry at the same time.

    The retailer is inviting kids ages 5-14 to participate in its Food Lion Feeds "Summers Without Hunger" Design-a-Reusable-Bag Contest. The winning design will be featured on next year's Food Lion Feeds reusable bag, which will be sold in more than 1,100 stores in June. The campaign is anticipated to help provide another 1 million meals to families and children in need. 

  • Dominos turns quality focus on store network

    Domino’s Pizza is not satisfied with just improving the quality of its pizza.

    A few years after a successful marketing campaign where it focused on making a better pizza, Domino’s is now focusing on making a better store network.

  • Shoe Carnival adds new real estate expertise

    Shoe Carnival has picked a new executive for a key role in its omnichannel-oriented growth strategy which could involve accelerated expansion of a small format.

    The retailer has named Jeff Fink as its senior vice president of real estate. Fink will oversee the Company’s store site selection and lease administration functions.

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