American Eagle Outfitters is adding brands to its portfolio that could diversify the company's reach and eventually lead to new store formats.
American Eagle has acquired Todd Snyder New York, an upscale menswear brand, and Snyder’s Tailgate Clothing Co., a vintage sports-inspired brand that operates a college-town store concept.
Todd Synder, founder and creative director of his eponymous company, will join American Eagle as executive VP, reporting to Chad Kessler, global brand president, American Eagle