News

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Staples didn’t have a great year, so Chairman and CEO Ron Sargent won’t accept a $31,000 base pay raise the board of directors had previously approved.

The company announced that Sargent would not accept the 2.5% pay increase, along with several noteworthy governance moves, including the appointment of an independent chair when Sargent retires.

In other board moves, current director and former Toys “R” Us CEO Robert Nakasone is relinquishing his seat to make room for a Google executive.

New York -- A new index called the Price Perception Index provides insight into digital pricing strategies. The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.

“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.  

New York -- The fast-growing online grocery delivery startup Instacart confirmed it has raised $220 million in a funding round led by the venture capital firm Kleiner Perkins Caufield & Byers. This latest round of funding values the San Francisco-based company, founded in 2012, at a whopping $2 billion, according to various reports.

Indianapolis -- In what is described as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to the beacons. The platform will be rolled out throughout Marsh’s 75 stores.

New York  -- Verifone announced that Delhaize America has selected Verifone’s multi-media, EMV and NFC-capable MX 925 payment terminals to enhance consumer engagement at the point of sale across all of Delhaize America’s U.S. locations.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

Memphis -- Discount general merchandise chain Fred’s has named Michael K. Bloom as its president and COO, effective immediately. Until recently, Bloom held the same position at Family Dollar Stores Inc.; he resigned in early January after just over two years in the position and could be owed as much as $4.8 million in severance by Family Dollar, according to an SEC filing.