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  • Burberry makes marketing dreams a reality

    Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

  • 7 ways CVS is driving growth in its stores

    At CVS Health’s annual Analyst Day held Wednesday here, Helena Foulkes, CVS/pharmacy president, shared significant details on the progress CVS Health has made to drive growth in its stores.

  • Study: Online sales, browsing come from different sources

    This holiday season, both laptop/desktop computers and mobile phones will play a critical role in the online path to purchase.

    According to a new study of more than 1,000 U.S, consumers from online discount platform Ebates, more than half of Americans (53%) are choosing to use their laptops to shop this holiday season, followed by their home computer (39%) and their mobile phone (24%).

  • CVS Health enterprise on solid footing; raises midpoint of earnings outlook

    At its annual Analyst Day in New York Wednesday morning, CVS Health raised the midpoint of its earnings outlook for 2016.

  • The impulse buy playbook: Breaking down the new rules of omnichannel

    Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

    It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

  • Top four omnichannel tech predictions for 2016

    2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales. We expect even bigger things from 2016.

  • Watters Creek to welcome Kendra Scott, complete third phase of development in 2016

    Allen, Texas -- Trademark Property, announced that jewelry designer Kendra Scott will open at Watters Creek at Montgomery Farms, the 800,000-sq.-ft. mixed-use center in Allen, Texas. The 2,054 sq. ft. boutique, which will be located near White House | Black Market and Anthropologie, is slated to open in spring 2016.

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