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In 2016, retail chains will continue to face increasing competition and high consumer expectations. Changing regulations will also impact retail businesses. We see the regulatory issues below as the most critical for the retail industry this year and beyond.

Macy’s lowered the ax on Wednesday, announcing major cost-cutting moves on the heels of holiday sales that were much worse than expected.

RANDOM NOTES: The North Face puts its passion for adventure and the great outdoors front and center in its new flagship in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store features skylights, live greenery, tree trunks that extend through the ceiling windows, and such tech enhancements as a virtual reality experience that takes viewers on a journey through Nepal. Digital screens (“sky windows”) set in the ceiling have imagery that reflects outside weather conditions.

Beacon technology is remapping how shopping center owners and retailers engage with their customers. PREIT is the latest owner to adopt the beacon-based advertising service, by partnering with Mobiquity Networks, at its premier malls. Earlier this year Macerich announced its expanded partnership with Mobiquity by adding the technology to more of its centers.

For the retailing industry, 2015 was another year of seismic shifts as merchants continued to keep pace with the evolving digital landscape. It was also a busy year of executive comings and goings. Here is my pick of industry executives — all new to their positions — to keep an eye on in 2016.

Starwood Retail Partners debuted Oh, So Simple, a first-of-its-kind rewards program that offers consumers a revolutionary way to earn credit for their purchases at stores across an entire mall. The program piloted at four properties in 2015 and will roll out to all 29 Starwood centers this year. The one-step process links an existing Visa, MasterCard, or personal American Express credit or debit card to an Oh, So Simple Rewards account. Members can connect as many of their cards to the account as they wish.

From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.