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Tech Guest Viewpoint: Rethinking email in your store strategy
“We have met the enemy, and he is us.” That’s a famous quote from the comic strip “Pogo” by cartoonist Walt Kelly. Popular during the 1960s, Kelly was commenting on how humans are often the cause of their own woes in the world. To which I would add retailers could just as easily say, “We have met the enemy, and it is email.”

