News

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

Redwood City, Calif. – The Shopular mobile shopping app is rolling out two platform upgrades -- Shopular Products and Shopular Curated Content. Shopular, available for free download from iTunes and Google Play, geo-targets consumers with time- and location-sensitive deal alerts and savings from their preferred merchants from more than 40,000 retail locations across the U.S.  

Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.

Washington, D.C. – Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college households.

Menlo Park, Calif. – Facebook may not have anywhere near the retail sales volume of Wal-Mart, but in at least one important financial metric the social media network has overtaken Wal-Mart. According to the Associated Press, Facebook has knocked Wal-Mart out of the Standard & Poor’s list of the top 10 most valuable stocks.

New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.

Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:

No. 3: Disney (96%)

Sunnyvale, Calif. – Retailers who target a consumer base of moms have some new competition. PatPat is a new, free-to-download app for iOS and Android that brings moms direct access to manufacturers of clothing, toys, electronics and home goods at a price that is up to 90% less than traditional retailers.  

Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.  

Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.
 

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.