-
Mall of America knows what shoppers are saying
Bloomington, Minn. – Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space. The 500-plus-store, nearly five million-sq.-ft. shopping center is using the Geofeedia location-based social media monitoring platform to actively engage customers and gain better understanding of what they are discussing and doing while visiting the mall.
-
Tech Guest Viewpoint: Is Your Cloud App ‘Saas-querading’?
While Mardi Gras celebrations ended earlier this spring, there are many software vendors that still have the Mardi Gras masks on as they pretend their cloud apps are SaaS – they are “SaaSquerading”(phrase coined by blogger Brian Sommer). There is a distinct difference between cloud computing and Software as a Service (SaaS) and it’s important for professionals to know why the difference matters.
