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Bonobos takes Madison Avenue space


Bonobos opened its fifth Manhattan store this week on Madison Avenue, surrounded by neighbors that include Porsche Design, Tourneau, Dino Baldini, and Lladro.

Called the Bonobos Guideshop NYC, the store inhabits a 1,725-sq.-ft. ground floor space with all-glass frontage on the southwest corner of 52nd Street in the shadow of St. Patrick’s Cathedral. The deal was brokered by RKF.

“Bonobos will fit well within the retail mix on Madison Avenue,” said RFK Senior Associate Justin Fantasia. “The brand has an enthusiastic following and appeals to a broad spectrum of shoppers seeking high-quality men’s wear.

An e-commerce website hailed as a cross-channel pioneer, Bonobos now has 26 stores to go with a successful catalog business.

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