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DSW meets Q2 profit, misses sales
Columbus, Ohio – DSW Inc. met Wall Street expectations for profit but did not grow revenues as much as projected during a mixed second quarter of fiscal 2015.
Costs and expenses increased at a slower rate than sales, allowing net income to improve 9% to $37.61 million, from $34.33 million in the prior year period. Net sales increased 7% to $627.2 million, from $587.1 million. Same-store sales rose 1.8%.
Mike MacDonald, president and CEO, also attributed rising profits to merchandise selling strategy.
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10 Tactics to Improve the Shopper Experience
An altered retail landscape and new consumer are remaking the shopper journey and path-to-purchase. Here are 10 tactics to improve the shopper experience that every retailer needs to know:
1. Bridge the online to offline experience: Expectations are high; online shoppers seek a personalized and efficient experience. Customers now expect price consistency across channels, the ability to buy online and pick up or return in store and a range of payment options.

