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Survey: The top brand with U.S. consumers is…
Companies that are partially or entirely devoted to retailing dominate a new list of top brands among U.S. consumers.
According to a new study from Boston Consulting Group (BCG), Apple is the top brand with U.S. consumers. Following are Amazon and Walmart. Other retailers in the top 10 list include Netflix, Costco and Chick-Fil-A.
But the survey also showed that Walmart and Apple rank first and third among America's least favorite brands, indicating that "brand love" can be volatile and turn quickly negative.
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Study: Email marketers should play percentages
Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.
According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
