Skip to main content

News

  • How BI Can Help Shape Your Marketing Strategy

    Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

    As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

  • Study: What retailer leads in holiday shipping speed?

    Only one retailer has averaged online deliveries in one day so far this holiday season.

    According to a Kurt Salmon study of online orders from 62 retailers across a broad range of categories, including brick-and-mortar and online-only retailers, Zappos kicked delivery into a higher gear than any other analyzed retailer with an average of delivery in one day.

  • Amazon pictures enhanced Prime competition with Google, Apple

    It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. According to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. [Motley Fool]

  • Study: What do consumers think about personalized marketing?

    Before you declare your personalized marketing efforts a success, check with your customers.

    That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

  • The North Face uses artificial intelligence to engage with customers

    Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.

    The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.

  • Amazon expects enhanced Prime competition with Google, Apple

    It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. So, according to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. 

    Read more by clicking here.

     

  • Walmart confirms chief marketer resigning

    Walmart confirmed that its CMO, Stephen Quinn, who had held executive marketing positions with the chain for 10 years, will retire in January.

    Michael Francis, Target Corp.'s former marketing guru, has been hired as a consultant. Francis spent 26 years at Target and most recently served as global brand officer for DreamWorks Animation. In August, he announced that he planned to step down from Dreamworks.

  • Soft Surroundings, Scottsdale, Arizona

    Women’s lifestyle retailer Soft Surroundings brings its brand to life at Kierland Commons, in Scottsdale, Arizona.

    Designed by JGA, Southland, Michigan, the 4,000-sq.-ft. store has a relaxed, inviting feel. Merchandise is featured in lifestyle displays reminiscent of a home environment. Custom decorated fitting rooms are highlighted with crafted chandeliers, oversized mirrors and unique seating.

  • Study: Mobile payment grows in popularity with unexpected leaders

    Mobile payment is impressively rising in consumer adoption and interest, but Apple Pay is not their first or even second choice.

    According to a 2015 survey of more than 1,000 U.S. adult consumers by location-based mobile platform provider Retale, 43% of respondents have previously used a mobile device, such as smartphone, tablet, or smartwatch, to make a purchase in a brick-and-mortar retail store. This is a 7% increase year-over-year compared to the 36% who reported they had used mobile payment in Retale’s 2014 study.

  • comScore: Desktop holiday spending reaches new heights

    So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

    According to new data from comScore, through the first 36 days of the November-December 2015 holiday season (Nov. 1 – Dec. 6), desktop spend totaled $35.36 billion. This marks a 6% increase from $33.38 billion for the equivalent period in 2014. Although rate of year-over-year growth is below the 9% previously predicted by comScore, the total figure still sets a new record.

X
This ad will auto-close in 10 seconds