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Quick-change Manhattan retailer Story partnering with health insurance giant
Story, the 2,000-sq.-ft. Manhattan store that changes its theme, interior design and product mix every four to eight weeks, is teaming up with health services provide Cigna for its next iteration.
The retailer will unveil its “Feel Good” concept on Tuesday, Jan. 19. The installation will be open through Feb. 28, and customers will be able to participate in a variety of classes and panel discussions focusing on health and wellness, in addition to shopping for the latest trends in healthy living.
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Chico’s sells Boston Proper
Chico’s FAS has sold its Boston Proper women’s apparel business to a Los Angeles-based, consumer-focused private equity firm.
Brentwood Associates, whose portfolio includes J. McLaughlin and Soft Surroundings, announced Tuesday it has acquired the women’s apparel brand. Terms of the agreement were not disclosed.

