-
Study: Majority of back-to-school shopping will happen in-store
Consumers are in search of the latest back-to-school deals and experiences — and hitting their local shopping centers to find them. This was according to the annual “ICSC Back-to-School Spending” survey. The report from the International Council of Shopping Centers (ICSC), which was conducted between July 6-July 9, is based on a sample of 1,010 U.S. adults, 18 years of age and older. -
Department store giant’s annual anniversary sale goes digital
Nordstrom is putting a modern spin on a 50-year-old tradition. The Nordstrom Anniversary Sale — an event that launched in the 1960s — is stepping up its digital game this year. To drive customer engagement throughout the two-week event which kicks off on July 21, the department store giant teamed up with Snapchat to create a custom lens that features accessories that will be highlighted during the Anniversary Sale.

