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Chain Store Age spoke with Vikas Aron, director of product management for Manhattan Associates, about how the store has become a vital point in the modern supply chain.

How does having an accurate view of store-level inventory enable effective omnichannel fulfillment?

More and more retailers are leveraging their physical locations as fulfillment centers, with store associates acting not only as sales clerks but also as fulfillment specialists. The advantages of handling fulfillment from the store are many.

While Tractor Supply Co. broadly applies advanced analytics across the enterprise, BJ’s Wholesale Club is using analytics as a point solution.

Looking to offer a more targeted and competitively priced assortment, BJ’s is rolling out the price suite from merchandise optimization technology provider Revionics. The technology will help improve customer-centric prices while taking the competitive landscape into account.

Tractor Supply Co. supports expansion with science

Today, when it comes to adding new members to your board of directors, creating a balance between industry experience and innovation is extraordinarily important. Filling board seats with industry veterans and compliance experts may feel comfortable in the short term, but to adapt to today’s savvy and demanding consumer, companies must be more forward thinking.

We’ve all witnessed the recent evolution of the C-suite — companies bringing in new, young talent, often from other industries, to modernize a brand, enhance the store experience or to leverage technology.

Jeff Rubin, founder and CEO of It’Sugar, has always had a sweet tooth — and a passion for retail. Both are in his DNA. His father owned a chain of toy stores in the Midwest. After leaving the toy business, he went on to open a chain of bulk candy stores. Rubin worked on Wall Street for a while before returning home to help run the candy chain. In 1994, he left to go out on his own. He’s been on an upward trajectory since.

Experts credit Rubin with breathing new life into the candy store format.

Joel Alden, partner in the retail practice at A.T. Kearney, said that investments in technology and physical stores mainly fall into two distinct categories: maintenance investments or growth investments.

“For maintenance investments — replacing a degrading building infrastructure, for example — the cost of not making the investment is critically important,” Alden said.

It’s important to look beyond the traditional hard metrics of ROI to determine the bottom line value of an IT solution. Here are five key areas CFOs need to consider when evaluating technology:

1. Sales growth: There are many types of applications that can drive increased sales, but some of the most common are solutions that optimize pricing, including markdowns. Determining the ideal price for maximizing sales without cutting profits at a store level is too complex for merchants to do on their own.

From investments to support omnichannel initiatives to energy efficiency programs and equipment upgrades, prioritizing and approving capital expenditures has become increasingly complex for retail CFOs.

“Retail CFOs are performing a high wire balancing act these days,” said Rod Sides, vice chairman and retail and distribution practice leader for Deloitte. “Online sales are growing while the traditional business is flat to declining, but still accounts for 80% of the revenue.

Reflexis is a leading provider of real-time store execution and workforce management solutions.

Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.

Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space: