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Wayfair app brings products to life right in shoppers’ hands
While some retailers struggle with mobile’s limited “real estate,” Wayfair sees it as a window of “shopping” opportunity. The home décor pure play launched View in Room, a new feature within its mobile app that lets shoppers see furniture and décor in their homes before they buy. The new feature places two-dimensional (2-D) product images in any room through the camera of iOS and Android mobile devices.

