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Starbucks, Seattle
Starbucks has debuted its in-store Reserve coffee bar concept in downtown Seattle. The new store combines the educational aspects of the company’s Reserve Roastery format and its rare small-lot Reserve coffees within a traditional Starbucks setting, complete with such regular coffee and Frappuccinos. It’s estimated that Starbucks locations with the Reserve bar will make up 20% of the company’s global store portfolio over time.

