David’s Bridal goes south of the border

David’s Bridal has entered a brand new market.



David's Bridal has partnered with Diltex, a leading manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location in Mexico City. The store opens on Saturday, May 20, 2017.



The two-level store, located in a building that was completely renovated, features soft lighting and lofty ceilings, with an 11,000-sq.-ft. selling floor. The first floor includes a broad selection of gowns, along with accessories, veils, and headpieces.



The second floor features an array of bridesmaid and flower girl dresses. An intimates section features lingerie for the wedding and honeymoon as well as casual wear for events leading up to the wedding. The store also boasts an assortment of dresses and accessories ideal for wedding guests, including the mother of the bride.



"David's Bridal is thrilled to announce the opening of our first store in Mexico," said Paul Pressler, chairman & CEO of David's Bridal. "As we enter into our newest market, we are fortunate to have partnered with Diltex, the top manufacturer and retailer of intimate apparel in Mexico. Their market expertise, track record of success, and passion for customer service has made them a perfect partner to David's Bridal."



David’s Bridal opened its first store outside of the United States in 2011, in Toronto. It currently operates more than 300 stores across the United States, Canada, U.K., and Puerto Rico, along with its just-opened franchise location in Mexico City.