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Struggling teen apparel chain invests in virtual stylist
Days after announcing it is closing hundreds of stores, Rue21 is taking steps to better connect with shoppers online. Focusing on conversational commerce, the teen apparel retailer launched a personalized, interactive shopping experience via the chat-based Messenger app. Powered by mode.ai, the virtual stylist uses Messenger’s new Chat Extensions feature that allows users to interact with the shopping tool in group and one-on-one message threads with friends, the retailer said. -
Walmart adds online footwear domain site to its roster
Walmart continues its online buying spree, but this time the target is a Web domain. ShoeBuy.com, which Walmart acquired in January, has acquired the shoes.com domain name and related intellectual property for $9 million, according to documents filed with the Supreme Court of British Columbia in Bankruptcy and Insolvency. In an unexpected move, the Canada-based Shoes.com shut down its online sites and brick-and-mortar operations in January.

