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Whole Foods launch NYC green bags

3/26/2008

NEW YORK Whole Foods is partnering with New York City's official tourism and marketing arm, NYC & Company, to launch limited-edition 100% organic cotton shopping bags on sale beginning April 1 at all 16 Whole Foods Market stores in Northern New Jersey, New York and Southern Connecticut.

"Making small changes can make a real difference. By using reusable bags instead of plastic ones, we can reduce our dependence on oil, reduce the amount of trash in our landfills and increase the quality of life for everyone," said Jennifer McDonnell, green mission specialist for Whole Foods Market.

The bag's design features a green apple morphed with the symbol for infinity, the letters "NYC," and the text: "Help Make NYC Greener." Bags will be sold throughout April for $11.99 at all 16 Northeast Whole Foods Markets. For one bag sold, Whole Foods Market will donate $1 to MillionTreesNYC, a citywide collaboration between the Department of Parks & Recreation and the New York Restoration Project, a public-private initiative to plant and care for one million new trees across the five boroughs over the next decade.

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