Walmart, P&G partner for second family film

BENTONVILLE,, Ark.

Walmart is teaming up with Procter & Gamble again for the made-for-TV family movie, The Jensen Project. The film will premiere on July 16 on NBC and follows the two companies first joint movie project, Secrets of the Mountain.

According to a press release, The Jensen Project tells the story of Claire and Matt Thompson, two former scientists who return to The Jensen Project after a 16-year absence and find themselves on a mission to keep a potentially-dangerous technology from falling into the wrong hands.

"We were touched by the hundreds of thank you letters and the outpouring of support we received for Secrets of the Mountain,” said Marc Pritchard, global marketing and brand building officer at Procter & Gamble. “We're pleased to be able to present American families with The Jensen Project, another program they can all watch and enjoy. Our ongoing partnership with Walmart furthers our commitment to serve consumers and provide entertainment that brings families together.”

Athird movie, AWalk in My Shoes is already in post-production and will air later this year, the companies reported. P&G and Walmart will also begin production on their fourth movie this fall.