Walgreens' Take Care Health unit launches multimedia campaign

CONSHOHOCKEN, Pa. Walgreens' Take Care Health Systems has announced a new multimedia brand and advertising program. The campaign, entitled “Life Diagnosis,” represents Take Care Health Systems’ first integrated advertising program since the company was acquired by Walgreens in May 2007, and is its first major branding initiative to focus on building health care around people’s lives.

The consumer campaign will focus on the premise, “It’s quality family health care built around you,” the company reported. Specific attention will be on the cold and flu season and Take Care Clinics' flu vaccine offers.

“The campaign bridges healthcare and service, offering patients a solution to manage their everyday health needs,” said Heather Helle, coo for Take Care Health Systems. “Take Care Health understands the challenges patients face in today’s healthcare environment. We illustrate these real situations and offer real options for the healthcare consumer.”