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Wal-Mart ties new campaign to party conventions


BENTONVILLE, Ark. Wal-Mart Stores announced that it will launch a series of new television ads, coinciding with Democratic and Republican National Conventions, as part of a larger advertising campaign to respond to its customers’ economic needs.

“Americans are facing unprecedented financial challenges and we see them in our stores every day – working men and women living paycheck to paycheck and faced with difficult decisions,” said Walmart U.S. ceo Eduardo Castro-Wright. “We understand their concerns and it’s clear they are relying on Walmart more than ever. We’ve been our customers’ advocate for more than 40 years and this new advertising campaign reinforces that we will continue to be there for them.”

According to the company, the 15-second ads highlight Wal-Mart's cost-saving initiatives, including its $4 prescription program.

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