Wal-Mart to Revamp U.S. Store Logo

Bentonville, Ark. Wal-Mart Stores Inc. said Sunday that it will begin replacing logos on the front of its U.S. stores with a new design beginning this fall.

Wal-Mart spokesman Kevin Gardner said the change would reflect changes customers already have seen in some store signs and advertisements.

"This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better," Gardner said in a statement.

The new look includes eliminating the hyphen—which appears as a star—in the company's name. It features the word "Walmart" in blue followed by an orange star burst.

In its 46-year history, Wal-Mart has freshened up its logo on a number of occasions. Its last revision was in 1992.