Universal Partnerships and Licensing name licensing partners for 'Despicable Me'

UNIVERSAL CITY, Calif.

Universal Partnerships and Licensing announced licensing partners for Universal Pictures and Chris Meledandri’s Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me, the studio’s first film from Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family-entertainment company. 

The first partners on the film cover all major product categories, including interactive, publishing, mobile, stationery/social expression, apparel and toys.  The film is set to arrive in theaters on July 9.

Licensees in development on Despicable Me product include:

·        D3Publisher – Video game

·        Little, Brown Books for Young Readers – Publishing

·        Namco Networks – iPhone / iPod touch game app

·        Hallmark – Stationery/social expression

·        Hybrid – Apparel

·        Aquarius Entertainment – Posters and calendars

·        Ceaco – Puzzles

·        Rubie’s Costume Company – Halloween costumes

·        DecoPac – Bakery goods

·        Toy Factory – Amusement plush

Product from all partners is expected to launch in the marketplace this summer.