Trend Tracker: A jerky flavor boost

Jack Link’s may be jerky, but the company isn’t dumb. It has been active in exploring new markets for its meat snacks, using flavor and substance to make them more interesting to a wider range of consumers.

Jack Link’s is using varieties such as Flamin’ Buffalo Chicken Nuggets (pictured) to generate interest among women. Not only is Buffalo seasoning and chicken appealing to women, but the nugget style provides a texture and feel that many females prefer.

The company also is providing 50- and 100-calorie packs for people who are concerned about portion control and to point out that meat snacks are relatively low calorie.