Toys'R'Us builds a promotion with LEGO

WAYNE, N.J. Toys"R"Us announced that it has partnered with LEGO Systems to create "Bricktober," a month-long event at Toys"R"Us stores nationwide and online at Toysrus.com.

During October, Toys"R"Us will be promoting LEGO products with weekly deals, in-store boutiques, special events and exclusive items.

Every week during the month of October, Toys"R"Us stores and Toysrus.com will offer savings on all LEGO products. The deals begin with up to 30% off select LEGO products and with additional specials on more than 230 LEGO construction sets available at Toys"R"Us from Oct. 4 through Oct. 10, while supplies last.

Toys"R"Us is giving LEGO products dedicated boutiques in its stores that will feature the largest assortment of LEGO construction sets available. In addition, the retailer is offering exclusive LEGO products.

"'Bricktober' celebrates the influence that LEGO continues to have in building kids' imaginations and the value that it offers to parents in terms of quality and longevity of play," said Richard Barry, VP, divisional merchandise manager for Toys"R"Us, U.S. "With hundreds of sets to choose from, at a wide variety of price points, LEGO products offer affordable fun for the whole family at a wide variety of prices to fit any budget."