Toys 'R' Us in Star Wars merchandising deal
WAYNE, N.J. Toys "R" Us has teamed up with Lucasfilm to promote the upcoming release of Star Wars: The Clone Wars. Starting this month, each Toys "R" Us store will feature a clock counting down toward the July 26 launch of the company's special selection of toys and games based on the film.
"For more than three decades, Toys "R" Us has been the ultimate destination for kids and collectors interested in bringing home the magic of their favorite Star Wars films," said Greg Ahearn, senior vp of marketing and e-commerce, Toys "R" Us, U.S. "Our partnership with Lucasfilm will bring Star Wars: The Clone Wars to life with stunning in-store boutiques, an unparalleled assortment of products and exclusives, and up-to-the-minute countdowns to Star Wars excitement throughout the year."