Tilly’s to offer snap-to-buy functionality of catalog on mobile phone

Toronto -- Visual search platform Slyce Inc. and action sports retailer Tilly's announced the upcoming launch of "Tilly's Snap Shop." The service enables Tilly's shoppers to open the mobile website on their smartphone, snap photos of desired items within any of Tilly's seasonal collection catalogs, and purchase the item directly at the moment of impulse.



Tilly's Snap Shop will be accessible to customers viewing the company’s fall catalog which is due for circulation early next month.



“Customer experience has always been a high priority at Tilly's,” said Tilly's COO Craig DeMerit. “The Tilly's Snap Shop takes that experience a step further by enabling our customers to interact with our brand digitally in new and exciting ways. The convergence of traditional and digital media continues to be an important strategy for Tilly's and we are focused on giving the customer as many options as possible to fully experience our brand."



A future deployment of the visual search technology is likely to include the ability for Tilly's customers to snap images of any fashion item in the real world and be provided with all direct or close matching products from the Tilly's product line, based on type, style, color and distinguishing features. These will then be immediately available to purchase.



Tilly's has 206 retail locations across 33 states and circulates more than 10 million catalogs per year catering to the surf and skate community.