Target debuts C9 by Champion collection

Following the lead of specialty retailers such as Lululemon and Athletica, Target has unveiled an exclusive collection of fashion-forward lifestyle apparel for men, women and children — C9 by Champion — just in time for the fall and holiday season.

Sister publication HellaWella was on hand for the unveiling at one of retailer's New York City locations. Inspired by high-end brands Lululemon and Athleta, but with cheaper price points (nothing is more than $80), C9 has stepped up its game. This "fashion meets fitness" collection boasts more attention to detail — like ruched capris and cowl neck tops — with bright colors and layers galore. Now you can buy a great-looking workout outfit and not be ashamed to meet your friends afterward for lunch.

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