Talbots expands loyalty program

HINGHAM, Mass. Talbots has expanded its "Classic Awards" customer loyalty program.

Talbots reported that the new approach includes the addition of non-charge-based loyalty incentives. Talbots Classic Awards program will now encompass three levels of participation, each of which will enable customers to earn points for every purchase made with Talbots, whether in-store, online or via catalog. Once a customer earns 500 points, she receives a $25 Appreciation Dividend.