Sears Selects Direct Marketing Agency

San Francisco, Sears Holdings Corp. said Friday it named OgilvyOne its agency for direct marketing and customer-relationship management.

OgilvyOne, part of ad agency OgilvyOne Worldwide, will develop and redesign some marketing programs for Sears and Kmart. Previously, the duties were handled by several agencies.

Sears said the appointment is part of a plan to get a higher return-on-investment from its marketing programs.