Sears promotes TVs with Favre

HOFFMAN ESTATES, Ill. Sears has announced a new round of commercials featuring football star Brett Favre.

The new spots will begin airing on Jan. 24 and will be used to promote the retailer's Samsung offerings.

"We are spreading Favre Fever to fans everywhere by extending great savings to our customers so they can enjoy watching the playoffs on a new TV and feel confident with their purchasing decision," said Karen Austin, SVP and president of home electronics for Sears Holdings. "With the combination of our affordable prices, quality products and real-time price checks, we know our customers will not waffle on their decision to buy a new TV so they can enjoy every play of the game to the fullest."

Sears also announced that from Jan. 22 through Jan. 23, it is offering an 8% instant savings on existing low prices for all TVs 46 inches or larger, anyway they pay. The Sears Blue Electronics Crew will extend the deal through Jan. 30 to Sears cardholders only for total electronics purchases more than $999.