More than 400 retailers and technology vendors spent an evening unwinding atop the NASDAQ MarketSite overlooking Times Square during the third annual Retail Technology Quarterly Appreciation Party on Jan. 14. The event, sponsored by Sprint, kicked off the 96th annual National Retail Federation convention in New York City.
During the event, members of Sprint’s team used Sprint camera phones to shoot digital photos of attendees. These pictures were displayed on the Reuters billboard that hangs more than 20 stories above Times Square.