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Report: Best Buy sees surge in customer satisfaction

Best Buy’s efforts to focus on customer service, which include the roll out of a membership plan for tech support, appears to be resonating with consumers.

Best Buy’s satisfaction score, which measures how satisfied or dissatisfied customers are with the brand, jumped from a 38 in May — to a 47 in June, according to YouGov BrandIndex data.

The June metric is Best Buy’s highest satisfaction score since early 2015.

In recent weeks, the amount of consumers open to shopping at Best Buy has increased. On May 21, the day prior to announcing its new tech support service, 37% of U.S. adults said they were interested in making a purchase from the retailer. Currently, 49% report the same.

Additionally, according to YouGov Profiles:

• 78% of U.S. consumers who bought a good or service from Best Buy in the last 90 days value the opinion of experts when making a purchase decision, compared to 66% of U.S. adults in general.

• Nearly half of all U.S. consumers are open to shopping there, too. On May 21, 37% of U.S. adults said they were interest in making a purchase from the retailer; at present, 49% report the same.
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