QVC, NFL and Gsi Team for Licensed Goods
WEST CHESTER AND KING OF PRUSSIA, PA., AND NEW YORK QVC.com this summer featuring a wide array of NFL-licensed merchandise. —QVC, the National Football League and GSI Commerce have entered into a strategic alliance to create a new, multi-channel marketing opportunity for NFL licensed products. Under terms of the agreement, QVC will become the NFL’s “official television retailer” and will host NFL-themed shows as part of its programming. The QVC launch will coincide with the start of the 2007 football season. GSI will be the exclusive provider of NFL-licensed merchandise to QVC. Additionally, QVC will launch an NFL Shop on