Washington, D.C. -- Consumers are opening up their pocketbooks for St. Patrick’s Day, according to the National Retail Federation’s St. Patrick’s Day Spending Survey.
The survey, conducted by Prosper Insights and Analytics, finds that nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year.
Total spending for the holiday, which falls on Tuesday, March 17, is expected to reach $4.6 billion.