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NPD Group: Toys sales set for comeback

Toys sales are expected to pick up again in 2020 after a slight decline this year.

That is one of the findings of a new report by The NPD Group, The Future of Toys, which noted that, after a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020. And the trend is expected to continue through the end of 2021.

“The sales trends for the first half of 2019 were distorted because of the comparisons to the first half of 2018, which is when the Toys “R” Us liquidation sales helped to increase toy industry growth,” said Juli Lennett, VP and industry advisor, toys, The NPD Group. “Although sales were down 9% in the first half of this year, the gains in the back half will make up for almost all of those losses. Despite the lingering and minor evaporation from the loss of Toys “R” Us, the toy industry is poised for growth in 2020 and 2021.”

Action figures and accessories, dolls and games/puzzles are expected to drive the strongest growth in toy sales in 2019. The super categories expected to post growth from 2018 to 2021 include action figures & accessories, arts & crafts, building sets, dolls, games/puzzles and outdoor/sports toys.
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