Nickelodeon names creative head

NEW YORK Nickelodeon/MTVN Kids and Family Group has named Gary Bonilla to the new position of senior vp of creative strategy for Nickelodeon/MTVN Kids and Family Group. Bonilla’s primary responsibilities include managing the creative development for Nickelodeon’s consumer products business, developing strategies around consumer experiences and ensuring the network’s branded consumer product offerings exemplify the Nickelodeon brand.

“Gary comes to Nickelodeon with more than 15 years of advertising and branding experience in multicultural and international markets,” said Leigh Ann Brodsky, president of Nickelodeon and Viacom Consumer Products.  “His strong background makes him a perfect addition to our leadership team as we take the Nick Brand to new global heights over the next few years.”

Most recently, as the vp of strategic services at Winglatino/WWP, a multi-cultural advertising agency, Bonilla developed and executed plans for: Procter & Gamble, DIAGEO and Goya. Bonilla also designed the first-ever online consumer panels created to understand the influence of ethnic markets in the general U.S. population.  His work and collaborations have received awards and nominations in advertising festivals worldwide including Cannes, The London Ad Festival and FIAP.