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Newsweek, Target, TerraCycle announce recycling project


NEW YORK Newsweek, Target and TerraCycle have teamed up in an for a project that will use the Newsweek magazine cover as an envelope to mail in plastic Target shopping bags which will then be turned into the store's unique Retote bag. After the bags are mailed in, readers will receive a coupon in the mail to receive a free Retote.

The program is for the magazine's April 14 issue, currently on newstands, "Environment & Leadership: Who's the Greenest of Them All?"

"Target is committed to identifying innovative opportunities to promote the social, environmental and economic well-being of the communities where we do business," said Target spokesperson Amy von Walter. "We're excited to partner with TerraCycle and Newsweek."

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