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New this year—visits with Macy's Santa by appointment only

Santa is coming to town, but you will need to make a reservation to see him at Macy's flagship in Manhattan's Herald Square.

For the first time in its 155-year history, the store is requiring visitors to make a reservation to visit its famed Santaland, a 13,000-sq.-ft. North Pole village featuring live elves, a train display and the big man himself. Macy's says the new arrangement is intended to cut down on wait times. There is no admission fee for the popular attraction.

“Santa’s a popular guy, so the wait times to meet him have been quite long in previous years, especially on our busiest days,” according to the website’s FAQ page. “The new reservation system is designed to minimize this by scheduling visitors to join the line at a time of your choice, allowing for the best possible holiday experience.”

Visitors can go online to book a time slot, choosing one from 30 minutes to five days in advance.
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