New Partnerships Yield Rewards

Atlanta-based Vesdia Corp. announced the addition of four new merchant and service providers to its merchant-funded, multichannel rewards network. ADT Home Security, DIRECTV, Hard Rock Cafe and Golfsmith joined the Vesdia network, which includes thousands of multichannel retail and restaurant locations.

In other news, San Francisco-based Loyalty Lab entered into a partnership with HSBC Finance Corp. that will enable retailers using HSBC’s service for their private-label or co-branded credit cards to take advantage of the customer-retention-marketing (CRM) capabilities offered by Loyalty Lab.