Michaels hosts gift-making events for Father's Day
IRVING, Texas Michaels announced that it is offering free gift-making events in honor of Father's Day.
Events include an event on June 6, sponsored by Klutz, where kids can make thumbprints products, and an event on June 14, sponsored by Tulip, where kids can make personalized t-shirts.
"Our Mother's Day gift events were incredibly popular, and we want to offer inexpensive, creative ways for families to honor dads, too," said Michaels' chief marketing officer Stuart Aitken. "A heartfelt, homemade gift from a child is often more meaningful and memorable than any other present a dad can receive."
The Michaels events feed into the growing popularity of homemade gifts. According to a 2009 Michaels customer survey, nearly 79% of respondents said keeping things simple is more rewarding than it was before and 82% said making a gift is more rewarding than buying one.