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Menzer: A ‘Different’ Wal-Mart


Bentonville, Ark., Wal-Mart Stores described a new style of business during the company’s analyst meeting. “Some of you see our size as a liability,” said John Menzer, who was recently named head of the U.S. stores division. “We can be nimble. And we will be different—very different—from the Wal-Mart you know.”

Some of those differences will be seen in the merchandising department, he said. “We’re going to take risks in merchandising,” he said. “We’re going to take risks in marketing. We're going to reach out to new consumers who are not fully shopping our stores.”

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