MediaFlo announces new marketing execs

SAN DIEGO MediaFLO USA has announced that Jonathan Barzilay has joined the company as senior vp of programming and advertising, and Matt Milne has joined as senior vp of sales and marketing.

Barzilay will be responsible for managing programming for FLO TV, as well as acquiring new content and developing original programming. Additionally, Barzilay will develop new programming models for the mobile media space and manage relationships with key strategic content partners.

Milne will be responsible for leading strategy, brand positioning, sales, marketing and channel development efforts for MediaFLO USA while driving continued momentum with wireless carriers.

Barzilay most recently served as senior vp and general manager of entertainment for CBS Interactive. Prior to that, he spent 15 years with The Walt Disney Company and ABC Television Network, where he was senior vp of Disney/ABC Cable Networks and general manager of ABC Kids and Toon Disney.

Prior to joining MediaFLO USA, Milne served as president of Americas for Viewsonic, where he led regional sales, marketing, strategy, product and channel development for the company's business in displays and digital televisions. Milne also worked at Gateway, where he led the company's consumer electronics initiative, including the launch, merchandising and branding efforts across several product categories.